Category Archives for "business"

No rules in the creative economy: interview

No rules in the creative economy

1) You’ve characterized today’s business environment as the ‘Creative Economy’; what is the Creative Economy and how does it provide opportunities for today’s entrepreneurs? ​The Creative Economy is the term I use to describe the dynamic, rapidly evolving, technology-driven environment in which only the creatively adept will survive. It requires progressive thinking, enlightened approaches and […]

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Building a successful online presence

cogenica online presence

Getting clear on how to do it​Starting a new business, or is your ​website ​not generating clients, you may need to rethink everything ​ when building a successful online presence. The Internet is changing at a dizzying pace. What we used to think was a good idea for a website (a home page, a product/services page, […]

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